Regional Bowel Cancer Screening Campaign

Regional Bowel Cancer Screening Campaign

NHS Knowsley Clinical Commissioning Group (CCG) is proud to support and promote the Bowel Cancer Screening campaign by Be Clear on Cancer.

Be Clear on Cancer has launched their regional campaign this week (w/c 9th January), which is aiming to increase the number of bowel cancer screenings within the ages of 60-74. There will also be an additional target group of 55+, especially men, as this age group will soon be eligible for screening.

Bowel Cancer is the fourth most common cancer in the UK and the second most common cancer that causes death.

Screening levels have been low in 2015, with 58% of 60-74 year olds having them, and the aim of the campaign is to increase the number of participants. It is also as low as 33% in the age group of 60-69. It is shown that screenings can cut deaths by 15% in the target population. Early detection is imperative in treating the disease, and the campaign will be using TV Spots, Facebook, Bus Stop Posters and Newspaper adverts to highlight the importance of screenings and to raise the profile of the campaign. Additionally there will be mailing packets sent to the applicable age group, with information and invitations for people to be screened, if they have not been offered previously.

The campaign lasts from 9th January – 2nd April and particularly wants to see an increase in gFOBT (guaiac faecal occult blood test) as it is shown to be the most successful way in identifying the disease. With the backing of advertisement, it is shown that screening numbers will rise. Evidence of this came after a pack in London and an endorsement flyer, which was backed by advertisement, saw an increase in screening by 6.1% among 60-69 year olds and 7.3% in 70-74 year olds.

The main message of the campaign is that the screening can save your life as it is easier to treat if found earlier. It is designed for people who have not shown symptoms of the disease, and that the screening is one of the best ways of identifying cancer. It is not worth taking the risk, if a screening is offered to you, Knowsley CCG advises you to take it. And we remind you to ‘Be Clear on Cancer’.